The Purina Diet — How to do a Misuse Ad

A funny status update (fictitious?) circulating on Facebook.

I was at Walmart, buying a bag of Purina dog chow for my dog, in the check-out line when a woman behind me asked if I had a dog. Why else would I be buying dog chow, RIGHT??? So on impulse, I told her that I didn’t have a dog, but I was starting the Purina Diet again & that I probably shouldn’t because I ended up in the hospital last time, but that I’d lost 50 pounds before I awakened in intensive…… care, with tubes coming out of most of my orifices and IVs in both arms. I told her that it was essentially a Perfect Diet and all you do is load your pockets with Purina Nuggets and simply eat one or two every time you feel hungry. The food is nutritionally complete so it works well and I was going to try it again. (I have to mention here that practically everyone in line was now enthralled with my story.) Horrified, she asked if I ended up in intensive care because the dog food poisoned me. I told her no, I stepped off a curb to sniff a poodle’s butt and a car hit me. I thought the guy behind her was going to have a heart attack he was laughing so hard. Better watch what you ask me and be prepared for my answer. I have all the time in the world to think of crazy things to say!

Purina should do an adaptation of this story as an ad. Many brands could occasionally use a humorous misuse ad, as doing this actually reminds people of what their product is truly about by comparing it to a ridiculous usage.

What is a funny misuse of a service or product your business provides that could, in reality, remind people of your service or products true benefits?

Published by

Jordan Fowler

Jordan helps small businesses grow as the owner of Moon & Owl Marketing, a marketing and advertising agency in Fort Worth, TX. Lover of cycling, track and field, and borderline Liverpool FC fanatic.

2 thoughts on “The Purina Diet — How to do a Misuse Ad”

  1. Dog food contains ground bone meal that is hazardous to the human digestive system. It can cause intestinal blockages an abrasions to the lining of your bowels that makes you bleed internally. This leads to inflammation and some really nasty infections.

  2. Yes, Random Guy. I would never advocate using it. It would have to be a tongue in cheek ad with some type of humorous don’t try this at home, but use our product for its intended usage.

Leave a Reply

Your email address will not be published. Required fields are marked *